Ordering and emphasis
The same page, with the section most relevant to this visitor brought up the page rather than buried.
AI-powered personalisation
Different visitors, different page, same honest offer.
A returning customer researching a renewal and a first-time visitor from a paid ad do not need the same page. Personalisation adapts what is shown to what the visitor is evidently trying to do, without pretending to know things about them that you have not been told.
personalise · rules
Homepage variants
Testing- Returning customer account panel
- Arrived from comparison pricing first
- First visit, organic default
- Holdout group 10% · measuring
Variants
3
Holdout
10%
Consent
required
- 15+
- Years of experience
- 1,200+
- Projects delivered
- 98%
- Customer satisfaction
- 16
- Industries served
What we build
What can sensibly change, and what should not.
Personalisation goes wrong when it becomes surveillance, or when it hides the thing the visitor came for.
Recommendations
Related products and articles chosen from behaviour rather than from whatever was tagged manually.
Region and language
Currency, delivery expectations and language matched to where the visitor actually is.
Known customers
Once signed in, their contract, their renewal date and their open tickets rather than generic marketing.
A holdout group
A slice always sees the default, so you can tell whether personalisation is helping or just busy.
Consent respected
No behavioural targeting before consent, and nothing inferred that a visitor would find unsettling.
Technology
Keeping it fast and keeping it fair.
Two things ruin personalisation in practice: a page that flickers while it decides, and a rule nobody can explain.
Decided at the edge or on the server so the visitor never watches the page rearrange itself.
- Edge rendering
- Server-side variants
- Cache-safe keys
- No layout shift
Drawn from what the visitor does on your site, not bought from somewhere else.
- Referrer
- On-site behaviour
- Account state
- Geography
- Device
Every variant is a test with a result, not a permanent decision made once in a workshop.
- Holdout
- A/B testing
- GA4 events
- Server-side tracking
Why INCI Tech
An entire team, for less than one hire.
Why put a single internal developer on the payroll when you can have designers, engineers, DBAs and infrastructure people. For a fraction of the cost, and without the hiring risk.
Schedule a free consultation-
Scale without friction
Our experts manage the technology while you focus on growing the business.
-
No budgeting surprises
All-inclusive coverage at a flat monthly rate, itemised up front.
-
Protected by default
Your business and your data are safeguarded against intrusion and the unforeseen.
-
A consultative approach
Industry-specific solutions built around your constraints, not a generic playbook.
How a build runs
Five stages, in this order.
-
Stage 01
Discovery
We establish the real problem, the users and the constraints before proposing anything.
-
Stage 02
Design
Approach and scope, reviewed with you before any production work begins.
-
Stage 03
Build
Agile sprints with something working at the end of each, not a status report.
-
Stage 04
QA & launch
Testing and performance checks, then a release with a rollback path.
-
Stage 05
Support
The team that built it keeps it running. Monitoring, patching and improvement.
Web work
Recently shipped.
Client feedback
What clients say about our web work.
“It wasn't my first experience of cooperating with dedicated development teams, but this time I was really impressed by the developers' professionalism. I would totally recommend INCI Tech as a trustworthy software development partner.”
Shariq Khan
Marketing Manager, Qatar Detergent Company
“Excellent service. I would like to give my sincere thanks to the INCI Tech team for their outstanding commitment to our WordPress development project.”
Shuaib Siddiqui
Entrepreneur, SCSI Geeks
“They understood my vision, delivering a flawlessly designed WordPress website that engages users seamlessly. Their technical expertise ensured a responsive, optimised site across devices.”
Dr. Samina Zamindar
M.S., D.O. (Ophth)
Contact us
Tell us what you're building.
Thirty minutes with an engineer, before anyone writes a proposal. We'll tell you honestly whether we're the right fit.
91-22-4969-2366What happens next
- 1
We schedule a call at your convenience
- 2
We run a discovery and consulting session
- 3
We prepare a proposal
Let's build it properly.
Fifteen years, 1,200 projects, and a team that stays after launch.