Arjuna Naturals Coimbatore is a leading natural products company in India, known for premium botanical extracts and innovative health solutions. Their state-of-the-art facilities and dedicated experts ensure high-quality products for global customers.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Challenge
The project’s driving force was the expertise of the in-house copywriters, who understood the importance of crafting compelling content. To ensure a successful outcome, the team began by devising a comprehensive content strategy that would align with Arjuna Naturals’ goals and target audience.
To gain a thorough understanding of the existing website’s strengths and weaknesses, a meticulous website audit was conducted. This audit provided valuable insights into areas that required improvement and served as a roadmap for the project.
With a clear vision in mind, the team engaged in wireframing sessions to create a blueprint for the new website’s structure and layout. This step allowed them to plan and organize the site’s content and user interface with precision.
The Solution
The most crucial phase was the complete redesign of the website. Starting from the ground up, the team custom-built a brand new WordPress website tailored to Arjuna Naturals’ specific needs. The primary focus was on enhancing the website’s overall performance, user experience, and navigability.
The new website was engineered to be easy to manage, allowing the Arjuna Naturals team to update content effortlessly and keep the site up-to-date with their latest offerings. Its simplified navigation made it convenient for users to find relevant information quickly, resulting in an enhanced browsing experience.
One of the standout achievements was the significant improvement in website loading speed. By employing optimization techniques and efficient coding practices, the new site demonstrated remarkable speed, which directly contributed to better user satisfaction and increased search engine rankings.
In conclusion, the collaborative efforts of the in-house copywriters, designers, and developers culminated in the successful transformation of Arjuna Naturals’ online presence. The project not only delivered a visually appealing website but also empowered the client with a user-friendly platform to connect with their audience more effectively.
The Results
- Responsive Web Design
- Custom WordPress theme
- Technical SEO
- Optimised website admin
- Pagespeed optimisation
