HM Surgical Hospital in Azamgarh is a reputable medical facility that provides comprehensive healthcare services to the community. With a focus on patient care and cutting-edge medical technology, the hospital offers a wide range of specialized treatments and surgeries.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Challenge
HM Surgical Hospital, the leading and most trusted healthcare facility in Azamgarh, approached us with the desire to enhance their online presence and boost conversions amidst emerging competition. To achieve these goals, we undertook the task of revamping their website from Hubspot to WordPress, providing greater flexibility and substantial cost savings. Focusing on optimizing the user experience and flow, we capitalized on the influx of new leads generated by our SEO efforts and PPC campaigns.
As a result of these improvements, the website now consistently ranks as the top result on search engines, and conversions have significantly increased month on month, reinforcing the hospital’s position as a top choice for healthcare in the region.
The Solution
To address the challenges faced by HM Surgical Hospital in Azamgarh and achieve the desired outcomes, the following solutions were implemented:
Website Redesign: A complete overhaul of the website was conducted, transitioning it from Hubspot to WordPress. This change allowed for more flexibility in managing the website and significantly reduced ongoing costs.
User Experience Optimization: The user experience and user flow on the website were thoroughly analyzed and improved. Clear and intuitive navigation, faster loading times, and mobile responsiveness were ensured to enhance user satisfaction and engagement.
SEO and PPC Campaigns: Robust Search Engine Optimization (SEO) strategies were implemented to improve the website’s visibility on search engines, enabling it to rank consistently at the top position. Additionally, well-planned Pay-Per-Click (PPC) campaigns were executed to drive targeted traffic and generate new leads.
Conversion Rate Optimization: Techniques to optimize the conversion rate were applied, such as strategically placed call-to-action buttons, streamlined forms, and enticing offers. This led to a significant increase in the number of conversions and successful lead generation.
Comprehensive Analytics: In-depth website analytics were employed to monitor user behavior, track performance, and identify areas for continuous improvement. This data-driven approach allowed for fine-tuning the website and campaigns to achieve better results over time.
Continuous Monitoring and Updates: Regular monitoring and maintenance were carried out to ensure the website’s smooth functioning, security, and alignment with the ever-changing digital landscape.
The Results
- Responsive Web Design
- Custom WordPress theme
- Custom online appointment taking
- Ongoing Adwords PPC optimisation
- Multi language website (English and Hindi)
